Email Marketing Manager, Remote

The KILLSTAR brand is an invitation for people to explore, discover, and become who they are. We help affirm this invitation by creating an inclusive, supportive environment where our team members are embraced exactly as they are. 

We are looking for someone who is passionate about direct to consumer marketing, and ready to learn and grow in a team environment. In this role, you’ll be leading our email and SMS marketing initiatives, aiming to engage with our customers and convey the KILLSTAR brand through our written and visual communications. You will be responsible for segmentation, design and execution of campaigns, and performance of our email and SMS marketing programs. If this sounds like you, please read on!

What You’ll Do:

  • Manage and oversee the design and implement comprehensive email and SMS campaigns including signup, subscription management, segmentation, and reporting.
  • Manage and lead the brand marketing team with a clear understanding of what is needed to meet KPIs.
  • Ensure best in class customer experiences, following industry best practices and global communications regulations, with our email and SMS campaigns.
  • Collaborate cross-functionally to define, monitor, and improve segmentation.
  • Recommend, design, and implement experiments to drive performance improvements.
  • Collect, analyze, and share insights regarding data collected about campaign performance.
  • Rigorously maintain databases of customer information, drawing upon data as needed to inform recommendations and new implementations.
  • Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website.
  • Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
  • Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices.
  • Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes.
  • Work with leadership and wider marketing team to determine goals; report on sales revenue generated from email marketing efforts.
  • Maintain email database our email database and upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features.
  • Ensure emails follow industry standards and privacy policies.

Who You Are:

  • An Agile Learner: you learn quickly when something changes, you see failure as an opportunity, and you easily understand underlying structures and intentions.
  • Customer Focused: you’re constantly looking for ways to improve the experiences of internal and external customers, including your team.
  • Process Oriented: you’re good at figuring out what it takes to get something done, knowing what to measure and how to measure it.
  • Organised: you can orchestrate multiple activities at once to accomplish a goal, and marshal resources effectively to deliver results.
  • Analytical: you can look at numbers all day, and help them make sense to others; you take a data-driven approach to problem-solving and management.
  • Creative: you’re full of new and unique ideas, easily make connections among previously unrelated ideas, and others view you as original and highly valuable when planning.

Your Experience Includes:

  • Demonstrated success in email and/or SMS marketing campaigns
  • Working under tight deadlines and producing impeccable work product
  • Working knowledge of CRM tools

Bonus if You’ve:

  • Managed multi-national databases which require strict adherence to data privacy and protection
  • Got proficiency in marketing automation technologies, SEO/SEM, or HTML and content management systems
  • Thrived in an environment subject to global and regional regulations and industry best practices pertaining to email and SMS marketing
  • Got a personal affinity or connection to alternative fashion or lifestyle communities

Does this sound like you?

KILLSTAR is committed to a world where what makes us different makes us strong. We are a proud equal opportunity employer and we back that up with a “come as you are” culture that is welcoming, inclusive, and safe. If you can see yourself being successful and excited in this role, we want to hear from you. 

Apply using this link.

All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.